The Challenger Selection Series for the 36th America’s Cup presented by PRADA will take place from January 15th to February 24th 2021 in Auckland (New Zealand). The PRADA Cup is the final hurdle on the road to the oldest trophy in sport, the 36th America’s Cup. For the first time in its history, Panerai has been designated as Official Timekeeper of the PRADA Cup.

The Prada Cup, Challenger Selection Series  for the 36th America’s Cup presented by PRADA where Panerai, will serve as “Official Timekeeper”, will establish which team will compete against the Defender, Emirates New Zealand in the America’s Cup final in March 2021.

Regarding this unique partnership of these two brands sharing bold and audacious experiences and the task that Panerai will undertake for the first time, Jean-Marc Pontroué, the CEO of the brand stated that ‘they are extremely proud to have been appointed as Official Timekeeper of the PRADA Cup and that

every part of the partnership truly reflects the innovative soul as a pioneering brand, from exchanges on technology and precision to outfitting the exceptional high-tech foiling monohulls’

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