Watches and Wonders, the world’s leading watch fair, has largely moved to the digital world due to the pandemic, yet it has managed to bring together the most important names of horology for ten days!

With close to 110,000 unique users on, an estimated reach of 500 million people to date and close to 360,000 posts featuring the hashtag #watchesandwonders2021 across social media, blogs and other online platforms, Watches and Wonders 2021 reached a record audience. 

At the fair, where approximately 40 distinguished watch brands took place, the world’s best watch creations and brand new models met with the visitors. Breathtaking designs and state-of-the-art engineering presented the most innovative works of art to watch enthusiasts through Watches and Wonders. 

Of course, the names of the watchmakers, famous journalists and bloggers were quick to make their own “best” lists at the fair. Many models of Cartier, Panerai and IWC, of ​​which we are official sales representatives in Turkey, also appeared in these lists. Panerai Submersible Blu Abisso Automatic 42mm Bronze PAM01074 and Piccolo Due Madreperla, Cartier Ballon Bleu 40mm 18k Pink Gold and Tank Must and IWC Big Pilot Perpetual Calendar were the favorites of the fair and watch enthusiasts.

Now, the focus switched to the results of the event in Shanghai. Let’s see if the watch industry can take significant steps towards writing new stories after the 12-month lockdown.

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